About us
Travel Deeply. Experience Asia Authentically.
Smart Asia Travel is a Vietnam-based destination management company crafting private, experience-led journeys across Indochina. Rooted in local knowledge and guided by genuine passion, we design travel that connects people, cultures, and places in meaningful ways.
Who We Are
Smart Asia Travel was created by Tu, our General Manager, whose passion for travel began with exploring the beauty of his own country. Tu has worked as a tour guide and tour director, traveling from the summit of Fansipan, the highest mountain in Indochina, down through Vietnam’s coastline and into the farthest corners of the Indochina region.
Together with an experienced team of tourism professionals, Smart Asia Travel was founded to put a clear philosophy into practice: travel should be personal, immersive, and shaped by those who truly know the destination.
Today, our Sales, Marketing, Production, Reservations, and Operations teams are based at our headquarters in Hanoi, supported by trusted partners across Laos, Cambodia, Thailand, and Myanmar. All work together to deliver innovative services, destination expertise, and 24-hour client support that have defined Smart Asia Travel for many years.
Our Roots in Indochina
Smart Asia Travel embraces its origins in Indochina and uses this deep regional background to connect travelers with people and cultures in ways only locals can. Our knowledge of the region, combined with years of on-the-ground experience, allows us to create journeys that are never generic and never repeated.
More than offering tours, we design experiences that leave lasting memories. Every Smart Asia Travel journey is created to help our guests gain a deeper understanding of the region, its traditions, and its people through authentic encounters and thoughtful travel design.
Our Travel Philosophy
We believe meaningful travel begins with understanding.
- Locally driven experiences designed by people who live and work in the region
- 24/7 local support throughout your journey
- Respect for culture, heritage, and local communities
- Quality and depth valued over rushed itineraries and checklists
Every journey we create reflects our commitment to authenticity, responsibility, and genuine connection.
Our Team & Guides
Our operational offices are located in major tourist regions and supported by more than 45 regional staff across Vietnam, Cambodia, Laos, Thailand, and Myanmar, ensuring strong local expertise and reliable destination management. Our experienced team and professional local guides work closely together to deliver carefully planned, customised, and bespoke journeys that reflect deep cultural understanding and regional insight. Selected for their knowledge, professionalism, and engaging personalities, our guides bring destinations to life through meaningful stories, local perspectives, and personalised service. Together, our team and guides create authentic, inspiring, and well-managed travel experiences, building lasting relationships with travellers and ensuring every journey is memorable long after it ends.
What We Do
We offer a wide range of travel services designed to suit different travel styles, interests, and expectations, always with a focus on quality and authenticity.
Customised Private Tours
With more than twelve years of experience guiding travelers through Indochina, we design bespoke journeys that suit a wide range of travel styles, needs, and budgets. Every itinerary is built with flexibility, comfort, and personal attention in mind.
Culture & Historical Tours
Our classic collection highlights the most important cultural and historical sites across Indochina. Ideal for first-time visitors, these tours offer a balanced introduction to the region’s history, architecture, and traditions within a carefully planned timeframe.
Luxury Travel
Smart Asia Travel creates refined luxury journeys designed around your vision. From elegant accommodations to private services, our luxury tours offer an intimate way to experience the beauty of Indochina with comfort and exclusivity.
Beach Vacations
Vietnam’s tropical beaches offer everything from untouched coastal escapes to vibrant resort destinations. We design beach holidays that suit both relaxation seekers and adventurous travelers, with options ranging from luxury resorts to charming local stays.
Honeymoon & Romantic Travel
Begin your new life together with a honeymoon designed around romance and discovery. From the hills of Sapa to the iconic beauty of Halong Bay or the tranquil beaches of the south, each journey is crafted to create unforgettable moments.
Adventure Tours
Vietnam’s tropical beaches offer everything from untouched coastal escapes to vibrant resort destinations. We design beach holidays that suit both relaxation seekers and adventurous travelers, with options ranging from luxury resorts to charming local stays.
Culinary Experiences
Vietnamese cuisine reflects balance, freshness, and tradition. Our culinary tours explore local markets, regional dishes, cooking experiences, and the cultural stories behind each flavor, offering insight into one of the world’s healthiest and most celebrated cuisines.
Cruises Tours
Experience the legendary beauty of Halong Bay, its emerald waters, limestone formations, and traditional junks, while learning the stories and daily life of the communities who call it home.
Whether part of a broader journey or a standalone experience, our Mekong River cruises are selected to match your style, comfort, and schedule, offering a peaceful and immersive way to explore the region.
Education, Groups & Specialised Travel
Education Tours
Since 2003, we have supported hundreds of teachers and thousands of students through educational travel programs. We believe travel plays an essential role in learning by encouraging cultural understanding, personal growth, and real-world experience.
Golf Holidays
Smart Asia Travel designs tailor-made golf itineraries for individual and group travelers. Our expertise, attention to service, and strong local knowledge make us a trusted choice for golfers seeking quality, variety, and memorable golf experiences.
Meetings, Incentives and Corporate Travel (MICE)
Professional management and executive coordination for high-impact business gatherings across Indochina.
Meetings
Our dedicated team assists with venue selection, planning, and execution to ensure meaningful and productive meetings.
Incentives
We design creative and carefully planned incentive programs that balance logistics, comfort, and memorable experiences, tailored to your goals and participants.
Conferences and Conventions
With years of experience organizing professional and executive events, we manage venues, technology, accommodations, and coordination to ensure successful outcomes.
Events and Exhibitions
From corporate exhibitions to luxury gatherings, we manage every detail including décor, logistics, catering, and entertainment, delivering well-organized and impactful events.
Why Travel With Us
Accommodation
With over twelve years of operational experience, we work closely with leading hotels across Indochina, allowing us to offer competitive rates and reliable standards.
Transport
Our fleet of well-maintained vehicles and trained drivers ensures smooth transfers and connections throughout each journey.
Ticketing
Through partnerships with domestic and international airlines, we assist guests with flight arrangements from almost anywhere in the world.
Where We Operate
We specialise in travel across:
Cambodia
Laos
Myanmar
Multi Country
Thailand
Vietnam
Trusted & Recognised
Smart Asia Travel is proud to be recognised for service excellence, including the TripAdvisor Certificate of Excellence. Our reputation is built on long-term relationships, consistent quality, and traveler satisfaction.
Let’s Design Your Journey
Whether you are planning a cultural discovery, a luxury escape, or a meaningful adventure, our team is ready to design a journey tailored just for you.
Start planning with Smart Asia Travel today.